When it comes to audio, audiences are more forgiving of bad picture quality than they are of bad sound.
Record and digitize your audio at as high a quality as possible. If you have access to a sound mixing board, run the signal through it on its way to your computer. Always digitize at CD-quality stereo 16-bit 44.1 kHz audio with no compression.
The most popular audio formats on the web right now are Real Audio, MP3, and QDesign (QuickTime 4). All of them are effective at getting a lot of range out of a small audio file.
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